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The shoe was black, with red accents. Who wore black shoes? Nobody since the ’60s and ’70s with Chucks and Pro Keds. Cheap Air Jorda.Nobody in the NBA, which had rules demanding conformity and reflexively banned the unorthodox footwear. “It doesn’t have any white in it,” young Michael Jordan explained. So Nike adjusted the color, creating the red, white and black design now recognized the world over.Cheap Jordan 2. The first Air Jordan sneaker had arrived, unlike anything that came before.Jordan revolutionized shoe marketing. Before Air Jordans, basketball sneakers were a subculture, worn almost exclusively by basketball players and youth from the germinating hip-hop culture. Sneaker companies barely advertised on television.Cheap Jordan Shoes. Reebok briefly became the biggest shoe company in the world selling women’s aerobics sneakers. Then came Jordan, and his commercials, which popularized kicks for the masses and cemented an intergenerational brand loyalty that Jordan-slash-Nike has yet to relinquish.


Let’s not mistake the first Air Jordans for the first basketball kicks to be hot in the hood. City kids had a long history of cherishing sneakers. What made Air Jordans different was Michael Jordan the baller. Cheap Jordan For Sale.After he scored 63 points in a playoff loss to Larry Bird’s Celtics, whose shoe would you choose? After he took off from the free throw line and swam sideways through the air to win his first dunk contest, we knew. He was the One .Jordan For Cheap.Jordan’s ascension coincided with the mainstream’s growing tolerance of black culture. The explosion of rap music, the resurgence of black cinema heralded by Jordan pitchman Spike “Mars Blackmon” Lee, the advance of black characters on hit network TV shows, new communication tools spreading American entertainment and products around the globe — all of these developed in tandem with Jordan’s career.Jordan Shoes. His global brand, now worth billions, was launched by that first pair of Air Jordans — the most influential shoe ever.

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